WIWalter Isaacson

66 collected words

Walter Isaacson

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Quotations and sayings

01Undated

Steve's head dropped and stared at his feet. After a weighty, uncomfortable pause, he issued a challenge that would haunt me for days. " Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?" Sculley felt as if he had been punched in the stomach. There was no response possible other than to acquiesce. " He had a uncanny ability to always get what he wanted, to size up a person and know exactly what to say to reach a person," Sculley recalled.

Walter Isaacson / quote

02Undated

Steve's sales pitch on the NeXT operating system was dazzling," according to Amelio. " He praised the virtues and strengths as though he were describing a performance of Oliver as Macbeth.

Walter Isaacson / quote

03Undated

As Friedland had done and as Jobs would learn to do, he was able to turn charm into a cunning force, to cajole and intimidate and distort reality with the power of his personality

Walter Isaacson / quote

04Undated

Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise.

Walter Isaacson / quote

05Undated

He wished to please everybody," Franklin later said of Keith, "and having little to give, he gave expectations.

Walter Isaacson / quote

06Undated

Therein lies the key, I think, to Einstein's brilliance and the lessons of his life. As a young student he never did well with rote learning. And later, as a theorist, his success came not from the brute strength of his mental processing power but from his imagination and creativity.

Walter Isaacson / quote

07Undated

In ancient Rome, when a victorious general paraded through the streets, legend has it that he was sometimes trailed by a servant whose job it was to repeat to him, " Memento Mori": Remember you will die. A reminder of mortality would help the hero keep things in perspective, instill some humility. Job's memento mori had been delivered by his doctors, but it did not instill humility. Instead he roared back after his recovery with even more passion. The illness reminded him that he had nothing to lose, so he should forge ahead full speed. " He came back on a mission," said Cook. " Even though he was now running a large company, he kept making bold moves that I don't think anybody else would have done.

Walter Isaacson / quote

08Undated

One sticking point was that Jobs wanted his payout to be in cash. Amelio insisted that he needed to "have skin in the game" and take the payout in stock that he would agree to hold for at least a year.

Walter Isaacson / quote

09Undated

Ever since Apple's first brochure proclaimed "Simplicity is the ultimate sophistication," Jobs had aimed for the simplicity that comes from conquering complexities, not ignoring them. "It takes a lot of hard word," he said, "to make something simple, to truly understand the underlying challenges and come up with elegant solutions.

Walter Isaacson / quote

10Undated

Early on, Mike Markkula had taught Jobs to "impute" - to understand that people do judge a book by its cover - and therefore to make sure all the trappings and packaging of Apple signaled that there was a beautiful gem inside. Whether it's an iPod Mini, or a MacBook Pro, Apple customers know the feeling of opening up the well-crafted box and finding the product nestled in an inviting fashion. "Steve and I spend a lot of time on the packaging," said Ive. "I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.

Walter Isaacson / quote

11Undated

I'd been very influenced by what I'd seen in Japan. Part of what I greatly admired there - and part of what we were lacking in our factory - was as sense of teamwork and discipline. If we didn't have the discipline to keep that place spotless, then we weren't going to have the discipline to keep all those machines running.

Walter Isaacson / quote

12Undated

I was voluntarily poor when I was in college and India, and I lived a pretty simple life when I was working. So I went from fairly poor, which was wonderful because I didn't have to worry about money, to being incredibly rich, when i also didn't have to worry about money.' —Steve Jobs

Walter Isaacson / quote

13Undated

Unfortunately his Zen training never quite produced in him a Zen-like calm or inner serenity, and that too is part of his legacy. He was often tightly coiled and impatient, traits he made no effort to hide. Most people have a regulator between their mind and mouth that modulates their brutish sentiments and spikiest impulses. Not Jobs. He made a point of being brutally honest. "My job is to say when something sucks rather than sugar coat it," he said. This made him charismatic and inspiring, yet also, to use the technical term, an asshole at times.

Walter Isaacson / quote

14Undated

Asked about the fact that Apple's iTunes software for Windows computers was extremely popular, Jobs joked, 'It's like giving a glass of ice water to somebody in hell.

Walter Isaacson / quote

15Undated

I visited Jobs for the last time in his Palo Alto, Calif., home. He had moved to a downstairs bedroom because he was too weak to go up and down stairs. He was curled up in some pain, but his mind was still sharp and his humor vibrant.

Walter Isaacson / quote

16Undated

When you write biographies, whether it's about Ben Franklin or Einstein, you discover something amazing: They are human.

Walter Isaacson / quote

17Undated

You can't have a sustainable US economy without a great education system. Teach students to do the job right. You don't have an innovative economy unless you have a great education.

Walter Isaacson / quote

18Undated

More generally, I made an effort to leave out things that weren't relevant to the main narrative themes of the book, namely that there were two sides to Steve Jobs: the romantic, poetic, countercultural rebel on one side, and the serious businessperson on the other.

Walter Isaacson / quote