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Ever since Apple's first brochure proclaimed "Simplicity is the ultimate sophistication," Jobs had aimed for the simplicity that comes from conquering complexities, not ignoring them. "It takes a lot of hard word," he said, "to make something simple, to truly understand the underlying challenges and come up with elegant solutions.

Ever since Apple's first brochure proclaimed "Simplicity is the ultimate sophistication," Jobs had aimed for the simplicity that comes from conquering complexities, not ignoring them. "It takes a lot of hard word," he said, "to make something simple, to truly understand the underlying challenges and come up with elegant solutions.

Approximate author period: c. 1952 AD · modern

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Attribution & collection notes
Author or tradition
Walter Isaacson
Attribution: attributed
Country attributed
Not established
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Historical period
Approximate author period: c. 1952 AD · modern
Approximate author-period anchor from documented birth year 1952; activity date not established; Wikidata Q681012, https://www.wikidata.org/wiki/Q681012 (accessed 2026-10-08). Not a quotation composition date.
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Contributor-provided quotation collection

Supplied reference C; CSV row 367486; supplied attribution, independently unverified

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