The voices / 66 fragments

Walter Isaacson

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01Undated

If you just sit and observe, you will see how restless your mind is. If you try to calm it, it only makes it worse, but over time it does calm, and when it does, there's room to hear more subtle things - that's when your intuition starts to blossom and you start to see things more clearly and be in the present more. Your mind just slows down, and you see a tremendous expanse in the moment. You see so much more than you could see before. It's a discipline; you have to practice it.

Walter Isaacson / quote

02Undated

Walter Issacson biographer of Steve Jobs:I remember sitting in his backyard in his garden, one day, and he started talking about God. He [Jobs] said, “ Sometimes I believe in God, sometimes I don’t. I think it’s 50/50, maybe. But ever since I’ve had cancer, I’ve been thinking about it more, and I find myself believing a bit more, maybe it’s because I want to believe in an afterlife, that when you die, it doesn’t just all disappear. The wisdom you’ve accumulated, somehow it lives on.”Then he paused for a second and said, “Yea, but sometimes, I think it’s just like an On-Off switch. Click. And you’re gone.” And then he paused again and said, “ And that’s why I don’t like putting On-Off switches on Apple devices.”Joy to the WORLD! There IS an after-life!

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03Undated

Religion was at it's best when it emphasized spiritual experiences rather than received dogma. "The juice goes out of Christianity when it becomes too based on faith, rather than living like Jesus or seeing the world as Jesus saw it," he told me. "I think different religions are different doors to the same house. Sometimes I think the house exists, and sometimes I don't. It's a great mystery.

Walter Isaacson / quote

04Undated

Picasso had a saying - 'good artists copy, great artists steal' - and we have always been shameless about stealing great ideas.

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05Undated

When the conventional wisdom of physics seemed to conflict with an elegant theory of his, Einstein was inclined to question that wisdom rather than his theory, often to have his stubbornness rewarded.

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06Undated

Henry Luce to his Time magazine writers: "Tell the history of our time through the people who make it.

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07Undated

Just because you can't act EVERYWHERE doesn't mean you don't act ANYWHERE. – Madeleine Albright

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08Undated

As much as Henry Kissinger wanted to attribute historical movement to impersonal forces, he too conceded to "the difference personalities make".

Walter Isaacson / quote

09Undated

Form follows emotion

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10Undated

Simply handing over your iPod to a friend, your blind date, or the total stranger sitting next to you on the plane opens you up like a book." (Steven Levy)

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11Undated

Jobs had begun to drop acid by then, and he turned Brennan on to it as well, in a wheat field just outside Sunnyvale. "It was great," he recalled. "I had been listening to a lot of Bach. All of a sudden the whole field was playing Bach. It was the most wonderful feeling of my life up to that point. I felt like the conductor of this symphony with Bach coming through the wheat.

Walter Isaacson / quote

12Undated

Nevertheless, by dint of his personality and controlling instincts, Jobs was soon playing a stronger role. He spewed out a stream of ideas - some reasonable, others wacky - about what Pixar's hardware and software could become. And on his occasional visits to the PIxar offices, he was an inspiring presence. "I grew up a Southern Baptist, and we had revival meetings with mesmerizing but corrupt preachers," recounted Alvy Ray Smith. "Steve's got it: the power of the tongue and the web of words that catches people up. We were aware of this when we had board meetings, so we developed signals - nose scratching or ear tugs - for when someone had been caught up in Steve's distortion field and he needed to be tugged back to reality.

Walter Isaacson / quote

13Undated

Sculley found Jobs as memorable as his machine. " He seemed more a showman than a businessman. Every move seemed calculated, as if it was rehearsed, to create an occasion of the moment.

Walter Isaacson / quote

14Undated

He knew that the best way to create value in the twenty-first century was to connect creativity with technology, so he built a company where leaps of the imagination were combined with remarkable feats of engineering.

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15Undated

Despite being a denizen of the digital world, or maybe because he knew all too well its isolating potential, Jobs was a strong believer in face to face meetings. " There's a temptation in our networked age to think that ideas can be developed by email and iChat,"he said."Thats crazy, Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they're doing, you say ' Wow, and soon your cooking up all sorts of ideas." So he had the Pixar building planned to promote encounters and unplanned collaborations. " If a building doesn't encourage that, you'll lose a lot of innovation and the magic that's sparked by serendipity,"he said.

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16Undated

Jobs also used the meetings to enforce focus. At Robert Friedland's farm, his job had been to prune the apple trees so that they would stay strong, and that became a metaphor for his pruning at Apple. Instead of encouraging each group to let product lines proliferate based on marketing considerations, or permitting a thousand ideas to bloom, Jobs insisted that Apple focus on just two or three priorities at a time. " There is no one better at turning off the noise that is going on around him," Cook said. " That allows him to focus on a few things and say no to many things. Few people are really good at that.

Walter Isaacson / quote

17Undated

Kissinger would probably be outraged even if he reread his own memoirs, on the grounds that they are not favorable enough.

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18Undated

There should be an honored place in history for statesmen whose ideas turned out to be right.

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19Undated

Hertzfeld recalled that Gates just sat there coolly, looking at Steve in the eye, before hurling back, in his squeaky voice, what became a classic zinger. "Well, Steve, I think there's more than one way of looking at it, I think it's more like we both had this rich neighbor named Xerox and I broke into his house to steal the TV set and found out that you had already stolen it.

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20Undated

Jobs insisted that Apple focus on just two or three priorities at a time. “There is no one better at turning off the noise that is going on around him,” Cook said. “That allows him to focus on a few things and say no to many things. Few people are really good at that.

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21Undated

What are the five products you want to focus on? Get rid of the rest, because they’re dragging you down. They’re turning you into Microsoft. They’re causing you to turn out products that are adequate but not great.

Walter Isaacson / quote

22Undated

Jobs's intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter out distractions. If something engaged him- the user interface for the original Macintosh, the design of the iPod and iPhone, getting music companies into the iTunes Store-he was relentless. But if he did not want to deal with something - a legal annoyance, a business issue, his cancer diagnosis, a family tug- he would resolutely ignore it. That focus allowed him to say no. He got Apple back on track by cutting all except a few core products. He made devices simpler by eliminating buttons, software simpler by eliminating features, and interfaces simpler by eliminating options. He attributed his ability to focus and his love of simplicity to his Zen training. It honed his appreciation for intuition, showed him how to filter out anything that was distracting or unnecessary, and nurtured in him an aesthetic based on minimalism.

Walter Isaacson / quote

23Undated

One of Job's great strengths was knowing how to focus. " Deciding what not to do is as important as deciding what to do, " he said. " That's true for companies, and it's true for products.

Walter Isaacson / quote

24Undated

One sticking point was that Jobs wanted his payout to be in cash. Amelio insisted that he needed to "have skin in the game" and take the payout in stock that he would agree to hold for at least a year.” Jobs resisted. Finally, they compromised: Jobs would take $120 million in cash and $37 million in stock, and he pledged to hold the stock for at least six months.

Walter Isaacson / quote