01c. 1983 ADFor the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.Steve Jobs / quote ↗
02c. 1983 ADI'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.Steve Jobs / quote ↗
03c. 1983 ADBottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever spend it all, and I don't view wealth as something that validates my intelligence.Steve Jobs / quote ↗
04c. 1983 ADEach year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.Steve Jobs / quote ↗
05c. 1983 ADYour time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.Steve Jobs / quote ↗
06c. 1983 ADMy favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.Steve Jobs / quote ↗
07c. 1983 ADYou can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.Steve Jobs / quote ↗
08c. 1983 ADI think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.Steve Jobs / quote ↗
09c. 1983 ADOur goal is to make the best devices in the world, not to be the biggest.Steve Jobs / quote ↗
10c. 1983 ADRemembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.Steve Jobs / quote ↗
12c. 1983 ADTechnology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.Steve Jobs / quote ↗
13c. 1983 ADWoz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.Steve Jobs / quote ↗
14c. 1983 ADWe want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.Steve Jobs / quote ↗
15c. 1983 ADWe don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life.Steve Jobs / quote ↗
16c. 1983 ADOur DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.Steve Jobs / quote ↗
17c. 1983 ADI don't think I've ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn't be ours anymore.Steve Jobs / quote ↗
19c. 1983 ADThese technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I'm not downplaying that.Steve Jobs / quote ↗
22c. 1983 ADIt's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long.Steve Jobs / quote ↗
23c. 1983 ADDesign is not just what it looks like and feels like. Design is how it works.Steve Jobs / quote ↗
24c. 1983 ADDesign is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.Steve Jobs / quote ↗
