01c. 1983 ADGreat things in business are never done by one person. They're done by a team of people.Steve Jobs / quote ↗
03c. 1983 ADSometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.Steve Jobs / quote ↗
04c. 1983 ADWhen you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want.Steve Jobs / quote ↗
05c. 1983 ADMy model for business is The Beatles: They were four guys that kept each others' negative tendencies in check they balanced each other. And the total was greater than the sum of the parts.Steve Jobs / quote ↗
06c. 1983 ADMicrosoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.Steve Jobs / quote ↗
07c. 1983 ADBut Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.Steve Jobs / quote ↗
08c. 1983 ADI'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back.Steve Jobs / quote ↗
09c. 1983 ADI have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.Steve Jobs / quote ↗
10c. 1983 ADYour work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.Steve Jobs / quote ↗
11c. 1983 ADEveryone here has the sense that right now is one of those moments when we are influencing the future.Steve Jobs / quote ↗
12c. 1983 ADI met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an interest in computers and we had a sense of humor. We pulled all kinds of pranks together.Steve Jobs / quote ↗
13c. 1983 ADThe people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.Steve Jobs / quote ↗
14c. 1983 ADI learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.Steve Jobs / quote ↗
15c. 1983 ADComputers themselves, and software yet to be developed, will revolutionize the way we learn.Steve Jobs / quote ↗
16c. 1983 ADWhat is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.Steve Jobs / quote ↗
17c. 1983 ADThe most compelling reason for most people to buy a computer for the home will be to link it to a nationwide communications network. We're just in the beginning stages of what will be a truly remarkable breakthrough for most people - as remarkable as the telephone.Steve Jobs / quote ↗
18c. 1983 ADDesign is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.Steve Jobs / quote ↗
19c. 1983 ADThis is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.Steve Jobs / quote ↗
20c. 1983 ADWe're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.Steve Jobs / quote ↗
21c. 1983 ADThat's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.Steve Jobs / quote ↗
22c. 1983 ADPart of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadn't been computer science, these people would have been doing amazing things in other fields.Steve Jobs / quote ↗
23c. 1983 ADNo one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new.Steve Jobs / quote ↗
24c. 1983 ADIt is piracy, not overt online music stores, which is our main competitor.Steve Jobs / quote ↗
