01c. 1983 ADIn most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.Steve Jobs / quote ↗
02c. 1983 ADThe design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.Steve Jobs / quote ↗
03c. 1983 ADYou can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.Steve Jobs / quote ↗
04c. 1983 ADThe over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment.Steve Jobs / quote ↗
05c. 1983 ADThe reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.Steve Jobs / quote ↗
06c. 1983 ADI've always wanted to own and control the primary technology in everything we do.Steve Jobs / quote ↗
07c. 1983 ADI'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much - if at all.Steve Jobs / quote ↗
08c. 1983 ADInnovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it.Steve Jobs / quote ↗
09c. 1983 ADIt's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the money. I can tell you, though: If they don't really want to build a company, they won't luck into it. That's because it's so hard that if you don't have a passion, you'll give up.Steve Jobs / quote ↗
10c. 1983 ADPretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.Steve Jobs / quote ↗
11c. 1983 ADYou know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me.Steve Jobs / quote ↗
12c. 1983 ADMost people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.Steve Jobs / quote ↗
15c. 1983 ADWe've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.Steve Jobs / quote ↗
