02UndatedWe at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are.Steve Jobs / quote ↗
05UndatedThat’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. [BusinessWeek, May 25 1998]Steve Jobs / quote ↗
07UndatedEverything around you that you call life was made up by people, and you can change it.Steve Jobs / quote ↗
08UndatedWhat a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.Steve Jobs / quote ↗
09UndatedIf you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.Steve Jobs / quote ↗
10UndatedTaking LSD was a profound experience, one of the most important things in my life. LSD shows you that there’s another side to the coin, and you can’t remember it when it wears off, but you know it. It reinforced my sense of what was important—creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.Steve Jobs / quote ↗
11UndatedCreation is messy. You want genius, you get madness; two sides of the same coin.Steve Jobs / quote ↗
12UndatedIf you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.Steve Jobs / quote ↗
13UndatedThose who are crazy enough to think they can change the world usually do.Steve Jobs / quote ↗
15UndatedSometimes life hits with a brick in the head, don't lose hope".-Steve Jobs.Steve Jobs / quote ↗
16UndatedWe don’t get a chance to do that many things, and every one should be really excellent. Because this is our life.Steve Jobs / quote ↗
17UndatedYou've baked a really lovely cake, but then you've used dog shit for frosting.Steve Jobs / quote ↗
18UndatedBe a yardstick of quality. Some people aren't used to an environment where excellence is expected.Steve Jobs / quote ↗
19UndatedDeath is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.Steve Jobs / quote ↗
20UndatedI was in the parking lot, with the key in the car, and I thought to myself: If this is my last night on earth, would I rather spend it at a business meeting or with this woman? I ran across the parking lot, asked her if she'd have dinner with me. She said yes, we walked into town, and we've been together ever since.Steve Jobs / quote ↗
21UndatedRemembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.Almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet, death is the destination we all share. No one has ever escaped it, and that is how it should be, because death is very likely the single best invention of life. It's life's change agent. It clears out the old to make way for the new.Steve Jobs / quote ↗
23UndatedWe believe people with Passion CAN change the World for the Better." -Steve JobsSteve Jobs / quote ↗
24UndatedA lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.Steve Jobs / quote ↗
