The voices / 80 fragments

Seth Godin

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Archive entries

01Undated

This is an addictive pastime. You take no real risk, touch the world, and it responds. Repeat.

Seth Godin / quote

02Undated

Starting isn’t like that. Starting something is not an event; it’s a series of events. You decide to walk to Cleveland. So you take a first step in the right direction. That’s starting. You spend the rest of the day walking toward Cleveland, one step at a time, picking your feet up and putting them down. At the end of the day, twenty miles later, you stop at a hotel. And what happens the next morning? Either you quit the project or you start again, walking to Cleveland. In fact, every step is a new beginning. Sure, you’re closer than you were yesterday or last week, but you’re still...

Seth Godin / quote

03Undated

I define anxiety as experiencing failure in advance…and if you have anxiety about initiating a project, then of course you will associate risk with failure.

Seth Godin / quote

04Undated

One thing that most comic artists avoid is showing decisions. They show action, sure, and they show results, but they don’t show (because it’s difficult to show) the hero or the villain making a choice.

Seth Godin / quote

05Undated

Initiative and starting are about neither of these. They are about “let’s see” and “try.” If there’s no clear right answer, perhaps the thing you ought to do is something new. Something new is often the right path when the world is complicated.

Seth Godin / quote

06Undated

The relentless act of invention and innovation and initiative is the best marketing asset.

Seth Godin / quote

07Undated

Don't wait for the right answer and the golden path to present themselves.This is precisely why you're stuck. Starting without seeing the end is difficult, so we often wait until we see the end, scanning relentlessly for the right way, the best way and the perfect way.The way to get unstuck is to start down the wrong path, right now.Step by step, page by page, interaction by interaction. As you start moving, you can't help but improve, can't help but incrementally find yourself getting back toward your north star.You might not end up with perfect, but it's significantly more valuable than being stuck.Don't just start. Continue. Ship. Repeat.

Seth Godin / quote

08Undated

One of the talents of the [late] great Steve Jobs is that he [knew] how to design Medusa-like products. While every Macintosh model has had flaws (some more than others), most of them have has a sexiness and a design sensibility that has turned many consumers into instant converts. Macintosh owners upgrade far more often than most computer users for precisely this reason.” (p.98)

Seth Godin / quote

09Undated

Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done.That would be you.

Seth Godin / quote

10Undated

A genius looks at something that others are stuck on and gets the world unstuck.So the question is: Have you ever done that?

Seth Godin / quote

11Undated

You need editors, not brand managers,who will push the envelope to make [a brand media property] go forward.

Seth Godin / quote

12Undated

How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”- Seth Godin, sethgodin.com

Seth Godin / quote

13Undated

Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you were a consumer. The internet was a 16 inch activity, and you participated. I think the sitting down thing is similar. You're not going to buy an armoir while standing on the subway.

Seth Godin / quote

14Undated

The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished effectiveness of Interruption Marketing, they're interrupting us even more!

Seth Godin / quote

15Undated

Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.

Seth Godin / quote

16Undated

If the New Marketing can be characterized by just one idea, it's this: Ideas that spread through groups of people are far more powerful than ideas delivered at an individual.Social change, education, new-product launches, religious movements... it doesn't matter, the story is the same. Movements are at the heart of change and growth. A movement - an idea that spreads with passion through a community and leads to change - is far more powerful than any advertisement ever could be.As you consider what to do next, you're faced with a difficult choice. It's difficult because it represents giving up something you may be quite comfortable with, and it's difficult because it requires an all-or-nothing commitment.

Seth Godin / quote

17Undated

It’s all a risk. Always. That’s not true, actually. The only exception: it’s a certainty that there’s risk. The safer you play your plans for the future, the riskier it actually is. That’s because the world is certainly, definitely, and more than possibly changing.

Seth Godin / quote

18Undated

The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal.

Seth Godin / quote

19Undated

Don’t be different just to be different. Be different to be better.

Seth Godin / quote

20Undated

So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.

Seth Godin / quote

21Undated

Rich is my word for someone who can afford to make choices, who has enough resources to do more than merely survive.

Seth Godin / quote

22Undated

Librarians who are arguing and lobbying for clever e-book lending solutions are completely missing the point. They are defending the library-as-warehouse concept, as opposed to fighting for the future, which is librarian as producer, concierge, connector, teacher, and impresario.

Seth Godin / quote

23Undated

Wouldn't it be great to be gifted? In fact... It turns out that choices lead to habits. Habits become talents. Talents are labeled gifts. You're not born this way, you get this way.

Seth Godin / quote

24Undated

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

Seth Godin / quote