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It’s all a risk. Always. That’s not true, actually. The only exception: it’s a certainty that there’s risk. The safer you play your plans for the future, the riskier it actually is. That’s because the world is certainly, definitely, and more than possibly changing.

It’s all a risk. Always. That’s not true, actually. The only exception: it’s a certainty that there’s risk. The safer you play your plans for the future, the riskier it actually is. That’s because the world is certainly, definitely, and more than possibly changing.

Approximate author period: c. 1960 AD · modern

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Attribution & collection notes
Author or tradition
Seth Godin
Attribution: attributed
Country attributed
Not established
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Historical period
Approximate author period: c. 1960 AD · modern
Approximate author-period anchor from documented birth year 1960; activity date not established; Wikidata Q439396, https://www.wikidata.org/wiki/Q439396 (accessed 2026-10-08). Not a quotation composition date.
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Supplied reference C; CSV row 365943; supplied attribution, independently unverified

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