01UndatedWhat we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.Jonathan Ive / quote ↗
02UndatedThe form of computers has never been important, with speed and performance being the only things that mattered.Jonathan Ive / quote ↗
03UndatedThere's no learning without trying lots of ideas and failing lots of times.Jonathan Ive / quote ↗
04UndatedOne of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a group. A fundamental part of that is making mistakes together.Jonathan Ive / quote ↗
05UndatedWhy is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?!Jonathan Ive / quote ↗
07Undated'Design' is a word that's come to mean so much that it's also a word that has come to mean nothing.Jonathan Ive / quote ↗
08UndatedIt is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.Jonathan Ive / quote ↗
09UndatedA small change at the beginning of the design process defines an entirely different product at the end.Jonathan Ive / quote ↗
10UndatedTo design something really new and innovative you have to reject reason.Jonathan Ive / quote ↗
11UndatedApple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures.Jonathan Ive / quote ↗
13UndatedI find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.Jonathan Ive / quote ↗
14UndatedIt's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.Jonathan Ive / quote ↗
15UndatedI discovered at an early age that all I've ever wanted to do is design.Jonathan Ive / quote ↗
16UndatedPerhaps I'd like to design cars, but I don't think I'd be much good at it.Jonathan Ive / quote ↗
17UndatedApple's goal isn't to make money. Our goal is to design and develop and bring to market good products.Jonathan Ive / quote ↗
18UndatedThe emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.Jonathan Ive / quote ↗
19UndatedEight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time.Jonathan Ive / quote ↗
20UndatedI like to work in a small team. There is only 18 of us on the design team. Nobody has ever left.Jonathan Ive / quote ↗
21UndatedWhen something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.Jonathan Ive / quote ↗
22UndatedWe struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.Jonathan Ive / quote ↗
23UndatedDeep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected.Jonathan Ive / quote ↗
24UndatedMy focus is incredibly narrow. I can't talk with any authority other than design and development of product.Jonathan Ive / quote ↗
