01UndatedThat's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.Jonathan Ive / quote ↗
02UndatedOur goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.Jonathan Ive / quote ↗
03UndatedThere is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.Jonathan Ive / quote ↗
05UndatedI think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.Jonathan Ive / quote ↗
06UndatedEvery new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.Jonathan Ive / quote ↗
