quote · Legacy record
The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.
The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.
Approximate author period: c. 1959 AD · modern
Meaning not yet available
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- Author or tradition
- Neal Stephenson
Attribution: attributed - Country attributed
- Not established
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- Approximate author period: c. 1959 AD · modern
Approximate author-period anchor from documented birth year 1959; activity date not established; Wikidata Q312853, https://www.wikidata.org/wiki/Q312853 (accessed 2026-10-08). Not a quotation composition date.
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Supplied reference C; CSV row 268288; supplied attribution, independently unverified
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