quote · Legacy record
The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
Approximate author period: c. 1963 AD · modern
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- Author or tradition
- Malcolm Gladwell
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- Approximate author period: c. 1963 AD · modern
Approximate author-period anchor from documented birth year 1963; activity date not established; Wikidata Q318429, https://www.wikidata.org/wiki/Q318429 (accessed 2026-10-08). Not a quotation composition date.
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Supplied reference C; CSV row 137909; supplied attribution, independently unverified
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