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Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.

Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.

Approximate author period: c. 1963 AD · modern

Meaning not yet available

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Attribution & collection notes
Author or tradition
Malcolm Gladwell
Attribution: attributed
Country attributed
Not established
A country attribution does not establish the earliest origin.
Historical period
Approximate author period: c. 1963 AD · modern
Approximate author-period anchor from documented birth year 1963; activity date not established; Wikidata Q318429, https://www.wikidata.org/wiki/Q318429 (accessed 2026-10-08). Not a quotation composition date.
An author lifetime, approximate period or collection date is not necessarily the date when these words were first written or spoken.
Recorded source
Contributor-provided quotation collection

Supplied reference C; CSV row 361973; supplied attribution, independently unverified

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