quote · Legacy record
So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.
So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.
Approximate author period: c. 1952 AD · modern
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- Author or tradition
- Walter Isaacson
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- Approximate author period: c. 1952 AD · modern
Approximate author-period anchor from documented birth year 1952; activity date not established; Wikidata Q681012, https://www.wikidata.org/wiki/Q681012 (accessed 2026-10-08). Not a quotation composition date.
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Supplied reference C; CSV row 297388; supplied attribution, independently unverified
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