quote · Legacy record
People always want something more than immediate joy or that deeper sense called happiness. This is one of the secrets by which we shape the fulfillment of our designs. The something more assumes amplified power with people who cannot give it a name or who (most often the case) do not even suspect its existence. Most people only react unconsciously to such hidden forces. Thus, we have only to call a calculated something more into existence, define it and give it shape, then people will follow.
People always want something more than immediate joy or that deeper sense called happiness. This is one of the secrets by which we shape the fulfillment of our designs. The something more assumes amplified power with people who cannot give it a name or who (most often the case) do not even suspect its existence. Most people only react unconsciously to such hidden forces. Thus, we have only to call a calculated something more into existence, define it and give it shape, then people will follow.
Approximate author period: c. 1953 AD · modern
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- Author or tradition
- Frank Herbert
Attribution: attributed - Country attributed
- Not established
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- Approximate author period: c. 1953 AD · modern
Approximate author-period anchor from life dates 1920 to 1986; Wikidata Q7934, https://www.wikidata.org/wiki/Q7934 (accessed 2026-10-08). Not a quotation composition date.
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Supplied reference C; CSV row 212480; supplied attribution, independently unverified
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