quote · Legacy record
If you are a white person who would like to treat black people as equals in every way—who would like to have a set of associations with blacks that are as positive as those that you have with whites—it requires more than a simple commitment to equality. It requires that you change your life so that you are exposed to minorities on a regular basis and become comfortable with them and familiar with the best of their culture, so that when you want to meet, hire, date, or talk with a member of a minority, you aren’t betrayed by your hesitation and discomfort. Taking rapid cognition seriously--acknowledging the incredible power, for good and ill, that first impression play in our lives--requires that we take active steps to manage and control those impressions.
If you are a white person who would like to treat black people as equals in every way—who would like to have a set of associations with blacks that are as positive as those that you have with whites—it requires more than a simple commitment to equality. It requires that you change your life so that you are exposed to minorities on a regular basis and become comfortable with them and familiar with the best of their culture, so that when you want to meet, hire, date, or talk with a member of a minority, you aren’t betrayed by your hesitation and discomfort. Taking rapid cognition seriously--acknowledging the incredible power, for good and ill, that first impression play in our lives--requires that we take active steps to manage and control those impressions.
Approximate author period: c. 1963 AD · modern
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- Author or tradition
- Malcolm Gladwell
Attribution: attributed - Country attributed
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- Approximate author period: c. 1963 AD · modern
Approximate author-period anchor from documented birth year 1963; activity date not established; Wikidata Q318429, https://www.wikidata.org/wiki/Q318429 (accessed 2026-10-08). Not a quotation composition date.
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Supplied reference C; CSV row 303182; supplied attribution, independently unverified
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