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for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.

for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.

Approximate author period: c. 1952 AD · modern

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Attribution & collection notes
Author or tradition
Walter Isaacson
Attribution: attributed
Country attributed
Not established
A country attribution does not establish the earliest origin.
Historical period
Approximate author period: c. 1952 AD · modern
Approximate author-period anchor from documented birth year 1952; activity date not established; Wikidata Q681012, https://www.wikidata.org/wiki/Q681012 (accessed 2026-10-08). Not a quotation composition date.
An author lifetime, approximate period or collection date is not necessarily the date when these words were first written or spoken.
Recorded source
Contributor-provided quotation collection

Supplied reference C; CSV row 297412; supplied attribution, independently unverified

A collection's publication date can be later than the words it records.