The collection / 31 fragments

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Passages, proverbs, and questions carried across the ages.

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01c. 1993 AD

That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.

Jonathan Ive / quote

02c. 1993 AD

Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.

Jonathan Ive / quote

03c. 1993 AD

There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.

Jonathan Ive / quote

04c. 1993 AD

There is beauty when something works and it works intuitively.

Jonathan Ive / quote

05c. 1993 AD

I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.

Jonathan Ive / quote

06c. 1993 AD

Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.

Jonathan Ive / quote

07c. 1993 AD

One person's car is another person's scenery.

Jonathan Ive / quote