02UndatedBrand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.Kevin Plank / quote ↗
03UndatedThe sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.Kevin Plank / quote ↗
04UndatedIt's key to become 'famous' for one thing first, and that will give you the credibility to go into other areas once your ready... which generally means a long time and a lot of perfecting!Kevin Plank / quote ↗
05UndatedI wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.Kevin Plank / quote ↗
08UndatedI run five miles three times a week I log everything. I look up routes when I travel.Kevin Plank / quote ↗
09UndatedI'm a big advocate of the power of positive thinking, particularly for small businesses.Kevin Plank / quote ↗
10UndatedBrands are all about trust. That trust is built in drops and lost in buckets.Kevin Plank / quote ↗
11UndatedIt's absurd that you know more about your car than you know about your body.Kevin Plank / quote ↗
13UndatedAll we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.Kevin Plank / quote ↗
