01UndatedI don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.David Ogilvy / quote ↗
03UndatedAny fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.David Ogilvy / quote ↗
04UndatedThe best ideas come as jokes. Make your thinking as funny as possible.David Ogilvy / quote ↗
08UndatedOur business is infested with idiots who try to impress by using pretentious jargon.David Ogilvy / quote ↗
09UndatedIn the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.David Ogilvy / quote ↗
10UndatedAdvertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.David Ogilvy / quote ↗
12UndatedNever write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.David Ogilvy / quote ↗
13UndatedA good advertisement is one which sells the product without drawing attention to itself.David Ogilvy / quote ↗
14UndatedGood copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.David Ogilvy / quote ↗
15UndatedThe advertisers who believe in the selling power of jingles have never had to sell anything.David Ogilvy / quote ↗
17UndatedI do not regard advertising as entertainment or an art form, but as a medium of information.David Ogilvy / quote ↗
18UndatedThe relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.David Ogilvy / quote ↗
19UndatedAdvertising reflects the mores of society, but it does not influence them.David Ogilvy / quote ↗
20UndatedRemove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.David Ogilvy / quote ↗
