01UndatedBefore you can act you must choose. Before you can choose you must know. Before you can know you must feel. And before you can feel you must be trained.David Amerland / quote ↗
02UndatedFathom your motivation so that you understand what you are prepared to do and why.David Amerland / quote ↗
03UndatedEvery physical response, every psychological change and every mental transformation starts with the mind.David Amerland / quote ↗
04UndatedLeaders lead by example. No leader asks more than he is prepared to give himself.David Amerland / quote ↗
05UndatedThe moment you establish a line of communication between two points, you subtly change both. That is also true for the way the brain is affected by the mind.David Amerland / quote ↗
06UndatedWe cannot learn something new and stick to it without a modular approach to application, positive reinforcement and a real change of environment.David Amerland / quote ↗
08UndatedTrust cannot, in the real world, be just a matter of personal choice.David Amerland / quote ↗
09UndatedMindless action without a real understanding of the ramifications is only likely to result in serious miscalculations or a colossal waste of time. Avoid both by using your judgment, filtered through both knowledge and experience. Use common sense and logic as a counterbalance to emotion.David Amerland / quote ↗
10UndatedThese mental and physical components of self belief are closely interlinked. They are used to slowly interweave the personal narratives that very effectively create a powerful sense of identity.David Amerland / quote ↗
11UndatedFamiliarity with the brand requires some experience of it (via advertising, word of mouth, internet publicity), Confidence comes with the perception of competence in the brand itself (which is why new brands really need to work hard for people to experience them first) and Trustworthiness refers to the sense of whether the brand is going to live up to its promise of reliability for the price paid.David Amerland / quote ↗
12UndatedEvery relationship is governed by motive, capability and reliability and these three factors become the core components of the trust equationDavid Amerland / quote ↗
13UndatedTrust is an ethereal quality. Like oxygen or light we notice it only by its absence.David Amerland / quote ↗
14UndatedWe trust strangers not because they are always trustworthy but because we want to believe in a world where they are.David Amerland / quote ↗
15UndatedDespite the fact that logic tells us that we should not trust anyone, in any situation where the unknown variables are too many or the risks too high, we nevertheless go ahead and take what can only be called a leap of faith.David Amerland / quote ↗
18UndatedIn the digital domain trust is now important not only because we really need to know how to trust people and whom to trust but because we need others to trust us and have to learn how to help them do so.David Amerland / quote ↗
19UndatedThe presence of Knowledge Based Trust in organizations gives rise to a high level of interpersonal trust amongst their members and creates cohesive units out of a loose bunch of people.David Amerland / quote ↗
20UndatedWhen something is as fundamental as trust the danger is that everyone thinks they understand what it is and therefore fail to define it.David Amerland / quote ↗
21UndatedInitial or mutual trust (the type of trust that makes us, irrationally, trust strangers) then enabled the complex planning that allowed man to transition from a tribe of hunter-gatherers whose fate depended on external factors to an agricultural society where complex, planned outcomes could be put into motion.David Amerland / quote ↗
23UndatedMarketing effectively, in a semantic web, revolves around those three ‘little’ requirements: Trust, Authority, Reputation.David Amerland / quote ↗
24UndatedWe are hard-wired to engage with those we trust, and this hard-wiring has led to a constant push for greater interaction and connection on the Web.David Amerland / quote ↗
