quote · Legacy record
What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.
What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.
Approximate author period: c. 1966 AD · modern
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- Author or tradition
- Richard Branson
Attribution: attributed - Country attributed
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- Approximate author period: c. 1966 AD · modern
Approximate author-period evidence for Richard Branson: documented activity in 1966. Wikidata Q194419, inspected 2026-10-08. Not a quotation composition date or independent verification of attribution. Source: https://www.wikidata.org/wiki/Q194419 (accessed 2026-10-08).
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Supplied reference C; CSV row 390892; supplied attribution, independently unverified
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