quote · Legacy record
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
Approximate author period: c. 1945 AD · modern
Meaning not yet available
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Begin with source-checked readings and explanations ↗Attribution & collection notes
- Author or tradition
- Marshall McLuhan
Attribution: attributed - Country attributed
- Not established
A country attribution does not establish the earliest origin. - Historical period
- Approximate author period: c. 1945 AD · modern
Approximate author-period anchor from life dates 1911 to 1980; Wikidata Q193871, https://www.wikidata.org/wiki/Q193871 (accessed 2026-10-08). Not a quotation composition date.
An author lifetime, approximate period or collection date is not necessarily the date when these words were first written or spoken. - Recorded source
- Contributor-provided quotation collection
Supplied reference C; CSV row 483275; supplied attribution, independently unverified
A collection's publication date can be later than the words it records.