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The Goodwill of People. ’Tis much to gain universal admiration; more, universal love. Something depends on natural disposition, more on practice: the first founds, the second then builds on that foundation. Brilliant parts suffice not, though they are presupposed; win good opinion and ’tis easy to win goodwill. Kindly acts besides are required to produce kindly feelings, doing good with both hands, good words and better deeds, loving so as to be loved. Courtesy is the politic witchery of great personages. First lay hand on deeds and then on pens; words follow swords; for there is goodwill to be won among writers, and it is eternal.

The Goodwill of People. ’Tis much to gain universal admiration; more, universal love. Something depends on natural disposition, more on practice: the first founds, the second then builds on that foundation. Brilliant parts suffice not, though they are presupposed; win good opinion and ’tis easy to win goodwill. Kindly acts besides are required to produce kindly feelings, doing good with both hands, good words and better deeds, loving so as to be loved. Courtesy is the politic witchery of great personages. First lay hand on deeds and then on pens; words follow swords; for there is goodwill to be won among writers, and it is eternal.

Approximate author period: c. 1630 AD · renaissance

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Attribution & collection notes
Author or tradition
Baltasar Gracián
Attribution: attributed
Country attributed
Not established
A country attribution does not establish the earliest origin.
Historical period
Approximate author period: c. 1630 AD · renaissance
author lifetime midpoint (1601–1658); not quotation composition date
An author lifetime, approximate period or collection date is not necessarily the date when these words were first written or spoken.
Recorded source
The Art of Worldly Wisdom (1892 English translation) (1892 AD)

Main maxims, complete printed maxim xl; Joseph Jacobs translation; London: Macmillan and Co., Limited,1892 (source title page supplies bracketed year)

A collection's publication date can be later than the words it records.