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Since middle-class Western women can best be weakened psychologically now that we are stronger materially, the beauty myth, as it has resurfaced in the last generation, has had to draw on more technological sophistication and reactionary fervor than ever before. The modern arsenal of the myth is a dissemination of millions of images of the current ideal; although this barrage is generally seen as a collective sexual fantasy, there is in fact little that is sexual about it. It is summoned out of political fear on the part of male-dominated institutions threatened by women's freedom, and it exploits female guilt and apprehension about our own liberation -- latent fears that we might be going too far.

Since middle-class Western women can best be weakened psychologically now that we are stronger materially, the beauty myth, as it has resurfaced in the last generation, has had to draw on more technological sophistication and reactionary fervor than ever before. The modern arsenal of the myth is a dissemination of millions of images of the current ideal; although this barrage is generally seen as a collective sexual fantasy, there is in fact little that is sexual about it. It is summoned out of political fear on the part of male-dominated institutions threatened by women's freedom, and it exploits female guilt and apprehension about our own liberation -- latent fears that we might be going too far.

Approximate author period: c. 1962 AD · modern

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Attribution & collection notes
Author or tradition
Naomi Wolf
Attribution: attributed
Country attributed
Not established
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Historical period
Approximate author period: c. 1962 AD · modern
Approximate author-period anchor from documented birth year 1962; activity date not established; Wikidata Q237875, https://www.wikidata.org/wiki/Q237875 (accessed 2026-10-08). Not a quotation composition date.
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Supplied reference C; CSV row 90612; supplied attribution, independently unverified

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