quote · Words worth keeping
People need a moral code, to help them make decisions. All this bio-yogurt virtue and financial self-righteousness are just filling the gap in the market. But the problem is that it's all backwards. It's not that you do the right thing and hope it pays off; the morally right thing is by definition the thing that gives the biggest payoff.
People need a moral code, to help them make decisions. All this bio-yogurt virtue and financial self-righteousness are just filling the gap in the market. But the problem is that it's all backwards. It's not that you do the right thing and hope it pays off; the morally right thing is by definition the thing that gives the biggest payoff.
Approximate author period: c. 1973 AD · modern
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- Author or tradition
- Tana French
Attribution: attributed - Country attributed
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- Approximate author period: c. 1973 AD · modern
Approximate author-period anchor from documented birth year 1973; activity date not established; Wikidata Q271423, https://www.wikidata.org/wiki/Q271423 (accessed 2026-10-08). Not a quotation composition date.
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