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Much of our food system depends on our not knowing much about it, beyond the price disclosed by the checkout scanner; cheapness and ignorance are mutually reinforcing. And it's a short way from not knowing who's at the other end of your food chain to not caring–to the carelessness of both producers and consumers that characterizes our economy today. Of course, the global economy couldn't very well function without this wall of ignorance and the indifference it breeds. This is why the American food industry and its international counterparts fight to keep their products from telling even the simplest stories–"dolphin safe," "humanely slaughtered," etc.–about how they were produced. The more knowledge people have about the way their food is produced, the more likely it is that their values–and not just "value"–will inform their purchasing decisions.

Much of our food system depends on our not knowing much about it, beyond the price disclosed by the checkout scanner; cheapness and ignorance are mutually reinforcing. And it's a short way from not knowing who's at the other end of your food chain to not caring–to the carelessness of both producers and consumers that characterizes our economy today. Of course, the global economy couldn't very well function without this wall of ignorance and the indifference it breeds. This is why the American food industry and its international counterparts fight to keep their products from telling even the simplest stories–"dolphin safe," "humanely slaughtered," etc.–about how they were produced. The more knowledge people have about the way their food is produced, the more likely it is that their values–and not just "value"–will inform their purchasing decisions.

Approximate author period: c. 1955 AD · modern

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Attribution & collection notes
Author or tradition
Michael Pollan
Attribution: attributed
Country attributed
Not established
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Historical period
Approximate author period: c. 1955 AD · modern
Approximate author-period anchor from documented birth year 1955; activity date not established; Wikidata Q1138996, https://www.wikidata.org/wiki/Q1138996 (accessed 2026-10-08). Not a quotation composition date.
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Recorded source
Contributor-provided quotation collection

Supplied reference C; CSV row 250324; supplied attribution, independently unverified

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