quote · Legacy record
In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.
In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.
Approximate author period: c. 1986 AD · modern
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- Author or tradition
- Howard Schultz
Attribution: attributed - Country attributed
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- Approximate author period: c. 1986 AD · modern
Approximate author-period evidence for Howard Schultz: documented activity in 1986. Wikidata Q472330, inspected 2026-10-08. Not a quotation composition date or independent verification of attribution. Source: https://www.wikidata.org/wiki/Q472330 (accessed 2026-10-08).
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Supplied reference C; CSV row 477190; supplied attribution, independently unverified
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