quote · Legacy record
If you’ve ever taken an economics course you know that markets are supposed to be based on informed consumers making rational choices. I don’t have to tell you, that’s not what’s done. If advertisers lived by market principles then some enterprise, say, General Motors, would put on a brief announcement of their products and their properties, along with comments by Consumer Reports magazine so you could make a judgment about it.That’s not what an ad for a car is—an ad for a car is a football hero, an actress, the car doing some crazy thing like going up a mountain or something. If you’ve ever turned on your television set, you know that hundreds of millions of dollars are spent to try to create uninformed consumers who will make irrational choices—that’s what advertising is.
If you’ve ever taken an economics course you know that markets are supposed to be based on informed consumers making rational choices. I don’t have to tell you, that’s not what’s done. If advertisers lived by market principles then some enterprise, say, General Motors, would put on a brief announcement of their products and their properties, along with comments by Consumer Reports magazine so you could make a judgment about it.That’s not what an ad for a car is—an ad for a car is a football hero, an actress, the car doing some crazy thing like going up a mountain or something. If you’ve ever turned on your television set, you know that hundreds of millions of dollars are spent to try to create uninformed consumers who will make irrational choices—that’s what advertising is.
Approximate author period: c. 1928 AD · modern
Meaning not yet available
An individual explanation has not yet been added. We do not substitute a generic description for an interpretation of these particular words.
Begin with source-checked readings and explanations ↗Attribution & collection notes
- Author or tradition
- Noam Chomsky
Attribution: attributed - Country attributed
- Not established
A country attribution does not establish the earliest origin. - Historical period
- Approximate author period: c. 1928 AD · modern
Approximate author-period anchor from documented birth year 1928; activity date not established; Wikidata Q9049, https://www.wikidata.org/wiki/Q9049 (accessed 2026-10-08). Not a quotation composition date.
An author lifetime, approximate period or collection date is not necessarily the date when these words were first written or spoken. - Recorded source
- Contributor-provided quotation collection
Supplied reference C; CSV row 394124; supplied attribution, independently unverified
A collection's publication date can be later than the words it records.