quote · Legacy record
I don’t believe it can be taught as if it were a recipe. There aren’t ingredients and techniques that will guarantee success. Parameters exist that, if followed, will ensure a business can continue, but you cannot clearly define our business success and then bottle it as you would a perfume. It’s not that simple: to be successful, you have to be out there, you have to hit the ground running; and, if you have a good team round you and more than your fair share of luck, you might make something happen. But you certainly can’t guarantee it just by following someone else’s formula. Business is a fluid, changing substance.
I don’t believe it can be taught as if it were a recipe. There aren’t ingredients and techniques that will guarantee success. Parameters exist that, if followed, will ensure a business can continue, but you cannot clearly define our business success and then bottle it as you would a perfume. It’s not that simple: to be successful, you have to be out there, you have to hit the ground running; and, if you have a good team round you and more than your fair share of luck, you might make something happen. But you certainly can’t guarantee it just by following someone else’s formula. Business is a fluid, changing substance.
Approximate author period: c. 1966 AD · modern
Meaning not yet available
An individual explanation has not yet been added. We do not substitute a generic description for an interpretation of these particular words.
Begin with source-checked readings and explanations ↗Attribution & collection notes
- Author or tradition
- Richard Branson
Attribution: attributed - Country attributed
- Not established
A country attribution does not establish the earliest origin. - Historical period
- Approximate author period: c. 1966 AD · modern
Approximate author-period evidence for Richard Branson: documented activity in 1966. Wikidata Q194419, inspected 2026-10-08. Not a quotation composition date or independent verification of attribution. Source: https://www.wikidata.org/wiki/Q194419 (accessed 2026-10-08).
An author lifetime, approximate period or collection date is not necessarily the date when these words were first written or spoken. - Recorded source
- Contributor-provided quotation collection
Supplied reference C; CSV row 191705; supplied attribution, independently unverified
A collection's publication date can be later than the words it records.