quote · Legacy record
I am resolutely opposed to all innovation, all change, but I am determined to understand what’s happening. Because I don’t choose just to sit and let the juggernaut roll over me. Many people seem to think that if you talk about something recent, you’re in favor of it. The exact opposite is true in my case. Anything I talk about is almost certainly something I’m resolutely against. And it seems to me the best way to oppose it is to understand it. And then you know where to turn off the buttons.
I am resolutely opposed to all innovation, all change, but I am determined to understand what’s happening. Because I don’t choose just to sit and let the juggernaut roll over me. Many people seem to think that if you talk about something recent, you’re in favor of it. The exact opposite is true in my case. Anything I talk about is almost certainly something I’m resolutely against. And it seems to me the best way to oppose it is to understand it. And then you know where to turn off the buttons.
Approximate author period: c. 1945 AD · modern
Meaning not yet available
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- Author or tradition
- Marshall McLuhan
Attribution: attributed - Country attributed
- Not established
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- Approximate author period: c. 1945 AD · modern
Approximate author-period anchor from life dates 1911 to 1980; Wikidata Q193871, https://www.wikidata.org/wiki/Q193871 (accessed 2026-10-08). Not a quotation composition date.
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Supplied reference C; CSV row 88849; supplied attribution, independently unverified
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