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Good writing has an aliveness that keeps the reader reading from one paragraph to the next, and it's not a question of gimmicks to "personalize" the author. It's a question of using the English language in a way that will achieve the greatest clarity and strength.

Good writing has an aliveness that keeps the reader reading from one paragraph to the next, and it's not a question of gimmicks to "personalize" the author. It's a question of using the English language in a way that will achieve the greatest clarity and strength.

Approximate author period: c. 1968 AD · modern

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Attribution & collection notes
Author or tradition
William Zinsser
Attribution: attributed
Country attributed
Not established
A country attribution does not establish the earliest origin.
Historical period
Approximate author period: c. 1968 AD · modern
Approximate author-period evidence for William Zinsser: life dates 1922 to 2015. Wikidata Q8020709, inspected 2026-10-08. Not a quotation composition date or independent verification of attribution. Source: https://www.wikidata.org/wiki/Q8020709 (accessed 2026-10-08).
An author lifetime, approximate period or collection date is not necessarily the date when these words were first written or spoken.
Recorded source
Contributor-provided quotation collection

Supplied reference C; CSV row 225721; supplied attribution, independently unverified

A collection's publication date can be later than the words it records.