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Gain Good-will. For thus the first and highest cause foresees and furthers the greatest objects. By gaining their good-will you gain men's good opinion. Some trust so much to merit that they neglect grace, but wise men know that Service Road without a lift from favour is a long way indeed. Good-will facilitates and supplies everything: is supposes gifts or even supplies them, as courage, zeal, knowledge, or even discretion; whereas defects it will not see because it does not search for them. It arises from some common interest, either material, as disposition, nationality, relationship, fatherland, office; or formal, which is of a higher kind of communion, in capacity, obligation, reputation, or merit. The whole difficulty is to gain good-will; to keep it is easy. It has, however, to be sought for, and, when found, to be utilised.

Gain Good-will. For thus the first and highest cause foresees and furthers the greatest objects. By gaining their good-will you gain men's good opinion. Some trust so much to merit that they neglect grace, but wise men know that Service Road without a lift from favour is a long way indeed. Good-will facilitates and supplies everything: is supposes gifts or even supplies them, as courage, zeal, knowledge, or even discretion; whereas defects it will not see because it does not search for them. It arises from some common interest, either material, as disposition, nationality, relationship, fatherland, office; or formal, which is of a higher kind of communion, in capacity, obligation, reputation, or merit. The whole difficulty is to gain good-will; to keep it is easy. It has, however, to be sought for, and, when found, to be utilised.

Approximate author period: c. 1630 AD · renaissance

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Attribution & collection notes
Author or tradition
Baltasar Gracián
Attribution: attributed
Country attributed
Not established
A country attribution does not establish the earliest origin.
Historical period
Approximate author period: c. 1630 AD · renaissance
author lifetime midpoint (1601–1658); not quotation composition date
An author lifetime, approximate period or collection date is not necessarily the date when these words were first written or spoken.
Recorded source
The Art of Worldly Wisdom (1892 English translation) (1892 AD)

Main maxims, complete printed maxim cxii; Joseph Jacobs translation; London: Macmillan and Co., Limited,1892 (source title page supplies bracketed year)

A collection's publication date can be later than the words it records.