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Brand integrity is the ability to present one’s brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand’s promise).

Brand integrity is the ability to present one’s brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand’s promise).

Historical period not yet established

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Attribution & collection notes
Author or tradition
Bernard Kelvin Clive
Attribution: attributed
Country attributed
Not established
A country attribution does not establish the earliest origin.
Historical period
Historical period not yet established
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Recorded source
Contributor-provided quotation collection

Supplied reference C; CSV row 390933; supplied attribution, independently unverified

A collection's publication date can be later than the words it records.