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At the fourth, the fractal (or viral, or radiant) stage of value, there is no point of reference at all, and value radiates in all directions, occupying all interstices, without reference to anything whatsoever, by virtue of pure contiguity. At the fractal stage there is no longer any equivalence, whether natural or general. Properly speaking there is now no law of value, merely a sort of epidemic of value, a sort of general metastasis of value, a haphazard proliferation and dispersal of value. Indeed, we should really no longer speak of 'value' at all, for this kind of propagation or chain reaction makes all valuation possible.
At the fourth, the fractal (or viral, or radiant) stage of value, there is no point of reference at all, and value radiates in all directions, occupying all interstices, without reference to anything whatsoever, by virtue of pure contiguity. At the fractal stage there is no longer any equivalence, whether natural or general. Properly speaking there is now no law of value, merely a sort of epidemic of value, a sort of general metastasis of value, a haphazard proliferation and dispersal of value. Indeed, we should really no longer speak of 'value' at all, for this kind of propagation or chain reaction makes all valuation possible.
Approximate author period: c. 1968 AD · modern
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- Jean Baudrillard
Attribution: attributed - Country attributed
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- Approximate author period: c. 1968 AD · modern
Approximate author-period anchor from life dates 1929 to 2007; Wikidata Q182847, https://www.wikidata.org/wiki/Q182847 (accessed 2026-10-08). Not a quotation composition date.
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Supplied reference C; CSV row 62738; supplied attribution, independently unverified
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