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As soon as a woman's primary social value could no longer be defined as the attainment of virtuous domesticity, the beauty myth redefined it as the attainment of virtuous beauty. It did so to substitute both a new consumer imperative and a new justification for economic unfairness in the workplace where the old ones had lost their hold over newly liberated women.

As soon as a woman's primary social value could no longer be defined as the attainment of virtuous domesticity, the beauty myth redefined it as the attainment of virtuous beauty. It did so to substitute both a new consumer imperative and a new justification for economic unfairness in the workplace where the old ones had lost their hold over newly liberated women.

Approximate author period: c. 1962 AD · modern

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Attribution & collection notes
Author or tradition
Naomi Wolf
Attribution: attributed
Country attributed
Not established
A country attribution does not establish the earliest origin.
Historical period
Approximate author period: c. 1962 AD · modern
Approximate author-period anchor from documented birth year 1962; activity date not established; Wikidata Q237875, https://www.wikidata.org/wiki/Q237875 (accessed 2026-10-08). Not a quotation composition date.
An author lifetime, approximate period or collection date is not necessarily the date when these words were first written or spoken.
Recorded source
Contributor-provided quotation collection

Supplied reference C; CSV row 90495; supplied attribution, independently unverified

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