quote · Legacy record
An old advertising maxim says you've got to spell out the benefit of the benefit. In other words, people don't buy quarter-inch drill bits. They buy quarter-inch holes so they can hang their children's pictures.
An old advertising maxim says you've got to spell out the benefit of the benefit. In other words, people don't buy quarter-inch drill bits. They buy quarter-inch holes so they can hang their children's pictures.
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- Author or tradition
- Chip Heath
Attribution: attributed - Country attributed
- Not established
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- Historical period not yet established
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Supplied reference C; CSV row 278995; supplied attribution, independently unverified
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