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Never cry "Stinking fish."

Never cry "Stinking fish."
Traditional

Meaning in plain English

Do not carelessly undermine what you are trying to offer. Calling one’s own fish stinking pictures damaging speech about an undertaking one hopes others will accept.

Example

Someone describes their work accurately, acknowledging a limitation without calling the whole effort worthless.

Deeper explanation and when to use it

The market cry advertises a defect instead of an attraction. The saying can encourage thoughtful presentation and resistance to needless self-denigration. It must not be used to conceal a real fault or prevent a customer from receiving accurate information. A useful reading distinguishes an unfairly dismissive label from an honest explanation of condition, limits and suitability.

When to use it

Use it to distinguish fair self-description from needless self-denigration.

Keep in mind

Honest disclosure of defects or limitations should not be suppressed.

An interpretation of the words, not a claim about their earliest origin.

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Attribution & collection notes
Author or tradition
Traditional
Attribution: traditional
Country attributed
Not established
A country attribution does not establish the earliest origin.
Historical period
Date unknown
Culture
English