The collection / 7 fragments

The living archive

Passages, proverbs, and questions carried across the ages.

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01Undated

As long as the attitude is to only show the sheet metal, then automobile advertising will continue to be wretched.

Jerry Della Femina / quote

02Undated

Humor works, and it's the best way to get attention without spending a lot of money.

Jerry Della Femina / quote

03Undated

Let's face it: in advertising, you are paid more, but you die younger. It's not very forgiving. Like sports stars, you're in it during your better years, and then you're out looking for work.

Jerry Della Femina / quote

04Undated

My grandmother would start making her meat sauce at 7 in the morning on Sunday, and within five or six hours, that smell would be all through the house.

Jerry Della Femina / quote

05Undated

At one point, I had over 800 employees, and I always paid all health care for my people - including a man who was my assistant who got HIV. I wound up paying his medical bills, which went into the hundreds of thousands. I'm not making myself out to be a saint. I did the right thing.

Jerry Della Femina / quote

06Undated

My first marriage ended after 24 years.

Jerry Della Femina / quote

07Undated

Sad to say, negative advertising really works.

Jerry Della Femina / quote