The collection / 4 fragments

The living archive

Passages, proverbs, and questions carried across the ages.

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01Undated

Advertising is totally unnecessary. Unless you hope to make money.

Jef I. Richards / quote

02Undated

The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.

Jef I. Richards / quote

03Undated

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

Jef I. Richards / quote

04Undated

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Jef I. Richards / quote