01UndatedStrategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.Max McKeown / quote ↗
03UndatedThe smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.Max McKeown / quote ↗
05UndatedCorporate strategy is usually only useful if you get people engaged with helping you to make it work.Max McKeown / quote ↗
09UndatedGive serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.Max McKeown / quote ↗
12UndatedWith a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.Max McKeown / quote ↗
14UndatedDoing nothing requires effort. Over time, that effort is greater than the effort necessary to improve, or move somewhere better. The trick is to redirect energy.Max McKeown / quote ↗
15UndatedAdaptability is about the powerful difference between adapting to cope and adapting to win.Max McKeown / quote ↗
17UndatedStrategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’.Max McKeown / quote ↗
18UndatedBrilliant strategy is the best route to desirable ends with available means.Max McKeown / quote ↗
