01UndatedIf we could stop thinking of 'meaning' and 'purpose' as artifacts of some divine creative act and see them instead as the yield of our own creative future, they become goals, intentions and processes very much in reach rather than the shadows of childlike, superstitious mythology.Douglas Rushkoff / quote ↗
05UndatedCorporations [gained] direct access to what we may think of as our humanity, emotions, and agency but, in this context, are really just buttons.Douglas Rushkoff / quote ↗
06UndatedFantasy sports went a long way toward developing the sabermetrics formulas used not only by oddsmakers but general managers in hiring players. So the amateur fantasists ended up creating some of the algorithms that Oakland GM Billy Bean's statisticians used to win games with less salary money available for star players.Douglas Rushkoff / quote ↗
07UndatedTechnology has moved away from sharing and toward ownership. This suits software and hardware companies just fine: They create new, bloated programs that require more disk space and processing power. We buy bigger, faster computers, which then require more complex operating systems, and so on.Douglas Rushkoff / quote ↗
08UndatedMost of us still haven't grasped the fact that everything we commit to the digital space - not just our public blogs and broadcast tweets, but every private text message, email, and voicemail is likely to be stored and accessible. Forever.Douglas Rushkoff / quote ↗
09UndatedGoogle did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.Douglas Rushkoff / quote ↗
10UndatedPeople are seduced by signals from the world, but that is manipulation, not reality. Computers have learned more about us than we've learned about them.Douglas Rushkoff / quote ↗
11UndatedWhen Steve Jobs toured Xerox PARC and saw computers running the first operating system that used Windows and a mouse, he assumed he was looking at a new way to work a personal computer. He brought the concept back to Cupertino and created the Mac, then Bill Gates followed suit, and the rest is history.Douglas Rushkoff / quote ↗
12UndatedBrains are tricky and adaptable organs. For all the 'neuroplasticity' allowing our brains to reconfigure themselves to the biases of our computers, we are just as neuroplastic in our ability to eventually recover and adapt.Douglas Rushkoff / quote ↗
13UndatedThe early cyberpunk idea was that networked computers would let us do our work at home, as freelancers, and then transact directly with peers over networks. Digital technology would create tremendous slack, allow us to apply its asynchronous, decentralized qualities to our own work and lives.Douglas Rushkoff / quote ↗
14UndatedEveryone knows, or should know, that everything we type on our computers or say into our cell phones is being disseminated throughout the datasphere. And most of it is recorded and parsed by big data servers. Why do you think Gmail and Facebook are free? You think they're corporate gifts? We pay with our data.Douglas Rushkoff / quote ↗
15UndatedNot only have computers changed the way we think, they've also discovered what makes humans think - or think we're thinking. At least enough to predict and even influence it.Douglas Rushkoff / quote ↗
16UndatedThe reason why Apple computers have worked so well over time is that, unlike Microsoft, they don't bend over backward to be compatible with every piece of hardware or software in the digital universe. To code or create for Apple, you follow Apple's rules. If you're even allowed to.Douglas Rushkoff / quote ↗
17UndatedWhen things begin accelerating wildly out of control, sometimes patience is the only answer. Press pause.Douglas Rushkoff / quote ↗
18UndatedOnce a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.Douglas Rushkoff / quote ↗
19UndatedThe industrial age was not about craftspeople trading peer to peer. It was about stopping that. You weren't supposed to be a craftsperson, you were supposed to be an employee.Douglas Rushkoff / quote ↗
20UndatedI think there can be a positive sort of futurism even in a presentist society. But I think it's a kind of futurism that envisions augmenting human ability and intellect rather than creating some artificial machine intelligence that displaces us.Douglas Rushkoff / quote ↗
21UndatedAs a digital technology writer, I have had more than one former student and colleague tell me about digital switchers they have serviced through which calls and data are diverted to government servers or the big data algorithms they've written to be used on our e-mails by intelligence agencies.Douglas Rushkoff / quote ↗
22UndatedIn the digital universe, our personal history and its sense of narrative is succeeded by our social networking profile - a snapshot of the current moment. The information itself - our social graph of friends and likes - is a product being sold to market researchers in order to better predict and guide our futures.Douglas Rushkoff / quote ↗
23UndatedWhat's it like to envision the ten-thousand-year environmental impact of tossing a plastic bottle into the trash bin, all in the single second it takes to actually toss it? Or the ten-thousand-year history of the fossil fuel being burned to drive to work or iron a shirt? It may be environmentally progressive, but it's not altogether pleasant.Douglas Rushkoff / quote ↗
24UndatedEvery new computer program is basically doing some task that a person used to do. But the computer usually does it faster, more accurately, for less money, and without any health insurance costs.Douglas Rushkoff / quote ↗