01UndatedThe setting of SMART goals has been written about extensively over the decades, but will only be as useful as the extent to which its principles are used.Archibald Marwizi / quote ↗
02UndatedThere is need to focus on selling an emotional experience instead of a mere product or service - the impression you make on others must be lasting and permanent. These experiences have to be positive and worth remembering. This will increase the chances of repeat business and referrals, guaranteeing customer loyalty. And that is what sustains businesses, brands and careers for generations! The principle remains the same for comedians, actors, footballers, musicians, sales executives or any other area of specialty.Archibald Marwizi / quote ↗
03UndatedYou cannot offer quality experiences as an isolated island. Learn to work well with others on the success train. Respect those you work with and appreciate their contribution in making you the best at what you do.Archibald Marwizi / quote ↗
04UndatedYour life is connected to other key support structures that you must never neglect, including family, fans, supporters, affiliations, professional associations, religious membership and others. Your membership to such groupings must add value to others whilst you equally get the benefit they are supposed to provide their members.Archibald Marwizi / quote ↗
05UndatedNo matter how great you are at what you do, as long as you remain known only within your own family circles, then you and your talent will die in obscurity and irrelevance. Position yourself to influence the masses by having a media, marketing and communication strategy.Archibald Marwizi / quote ↗
06UndatedTactical use of the media can be equated to power behind your skill or special ability. It is in the power of the media to help market your brand. You just need to look at Hollywood, European football, Bollywood, Nollywood, Global fashion & modeling, showbiz and even humanitarian efforts, to appreciate that the making and destroying of stars, initiatives and legends is to a greater extent influenced by the role played by the media.Archibald Marwizi / quote ↗
07UndatedThe key questions and challenges that we must all continue to pose and remind this key sector (the media) should be, 'Do you realize the power you have, to build and to destroy; to promote success or failure; to bring life or death to a cause or talent; to give a platform or take it away?Archibald Marwizi / quote ↗
08UndatedIf the African stars do not rise, are not known, remain obscure, their stories are not told – who and where is the African story teller? Your challenge if you are in the media is to continually ask if you are doing enough, using the appropriate strategies and at the right platforms. Let’s create and promote international and global stars with the talent and skills in our people, no one will do it for us.Archibald Marwizi / quote ↗
09UndatedWork is simply, “force x distance” or the product of a force applied to an object and the displacement of the object in the direction of the applied force…holding an object in the air does not involve any work, no matter how painful your hand will be after a few minutes… reflect on your daily activities and the results from them. Are you really working or just increasing your potential without progress or desired results? Your work must produce some movement, progress and change, by effectively using all your energies whether intellectual or physical.Archibald Marwizi / quote ↗
10UndatedIf you are going to grow in personal effectiveness, you must become an excellent communicator. Achieving your goals and fulfilling your mission calls for communication excellence verbally, vocally and non-verbally. As you grow in this regard, you make forward strides towards significance – the capacity to make contributions that count and matter.Archibald Marwizi / quote ↗
11UndatedPeople and organisations should want to be associated with you as a brand. A sign of a depleted and irrelevant brand is unwillingness of your market or peers to associate with you.Archibald Marwizi / quote ↗
12UndatedIf you can listen to yourself and obey yourself more, then you have increased your chances for attaining personal effectiveness.Archibald Marwizi / quote ↗
13UndatedWhy do people seek one and not the other? It is the majorities that are led and they normally follow those who can help them meet their ever-present and growing needs. Question is, do you possess the kind of solutions they want? Are you well positioned to reach them or to be reachable by those who can benefit from your solution to their challenges?Archibald Marwizi / quote ↗
14UndatedTo achieve your desired success you have to be effectively selling something and to be significant in impact, you must be teaching somehow. How effectively are you selling and how well are you teaching?Archibald Marwizi / quote ↗
15UndatedThe world is always throwing challenges and questions - which ones does your mission and purpose respond to or seek to solve? Do you know your mission and have you clearly defined the life-issues you intend to address?Archibald Marwizi / quote ↗
16UndatedSelling and teaching demand that you develop your intrapersonal and interpersonal communication skills. You must be able to communicate with yourself as well as with others in a way that makes them buy your offering or benefit from the knowledge you want to impart.Archibald Marwizi / quote ↗
17UndatedSo many voices are out there, both excellent and mediocre, do you have a credible solution for the needs of your target market or audience? … prove the authenticity of your substance. Do you have what it takes to make a difference? Whilst some come as talents, their development to excellence and maturity will not come without passion, resolve, productive work ethic and opportunity.Archibald Marwizi / quote ↗
18UndatedWho are you’ is a question of both substance and position. In other words, what is the authority of your voice, service, product or performance in relation to the needs of those you intend to serve? Secondly, have you defined and demystified yourself enough to be accepted as the solution of choice?Archibald Marwizi / quote ↗
19UndatedHave you positioned yourself to be reachable and accessible by those you seek to serve and make an impact on? Do they know where and how to find you, either physically or in the cyber realm? If they cannot reach you for whatever reason, then you have not done your homework, because you are supposed to have a strategy to reach them before they can even look for you! Otherwise someone else will meet them along the way as they look for you.Archibald Marwizi / quote ↗
20UndatedSometimes you may feel like your life is submerged in life's relentless challenges, but you can develop the kind of internal substance in you that displaces every negativity, fear and self-doubt. Even if the challenges were bigger and heavy on your soul and life, the new attitude and belief within will displace every challenge before you - then the law of buoyancy will begin to force your challenges to be ejected out of your pathway to success.Archibald Marwizi / quote ↗
21UndatedAt times the challenges will displace us or some of the things that are important to us. If we strengthen our belief system from within – those challenges must inevitably begin to float away and not take root or force us to sink.Archibald Marwizi / quote ↗
22UndatedMake a deliberate effort to feed your conscious and subconscious mind to achieve a well programmed mind frame, ready to succeed. Read the right material, watch the right material and listen to the right material. Practice and expose yourself to the right material so that you can form positive attitudes, positive feelings and positive habits. For each person, the right material is defined from their unique vision, mission, beliefs and values.Archibald Marwizi / quote ↗
23UndatedYou feed the requisite substance through personal development efforts and position yourself strategically to allow the forces around you to create the path for your relevance and significance. You are not lifted by air, but by the substance inside you hitting the springboard of opportunity.Archibald Marwizi / quote ↗
24UndatedMaking success deliberate means that you must make success a habit; and habits are a product of the subconscious mind. We call them habits because we can actually do them without being conscious of what we are doing. Things we end up doing without sitting down to think because we have done them so many times, thought about them so many times they are now imprinted onto our subconscious mind. If we could think about success so much, practice it so much more, then we imprint thoughts and seeds of success onto our subconscious that it becomes a habit.Archibald Marwizi / quote ↗